Company ideals
These are the orienting principles on which our company is premised.
Care for the soul
We aspire to live in a way that nourishes rather than drains the spirit. This company is meant to be a structure that supports life.
This means listening with care, moving at the right pace, and checking that our work energizes rather than depletes. For ourselves and our users, our role is to serve rather than control.
Freedom from capture
Many of us have felt the soul-depleting weight of golden handcuffs — in jobs, in tools, in platforms. We founded this company to support freedom — ours and yours.
This means avoiding venture funding that would force us to exploit users, avoiding product decisions that create lock-in, and maintaining our own freedom to build what's right.
Your interest in beauty is not trivial
The experience of beauty is how humans make contact with something more important. It's not just frosting on the cake; beauty is the signal of truth.
In our work we take our own taste seriously. In our products, we want to honor yours.
Doesn't extrapolate to dystopia
We hope to nudge the universe in a positive direction. We at least don't want to make it worse. When extended to their imaginal conclusions, our choices should enhance rather than diminish human flourishing.
This guides our decisions about funding, features, and growth — we're uncomfortable if it looks like our success makes the world worse.
Philo sophia
We are lovers of truth and builders of coherent models. We like to start from first principles rather than convention. Curiosity is central to our nature.
It's why we like Obsidian, and it informs our aspirations for the future of technology. Threaded, not fragmented.